About Rooted
Rooted is a publication uplifting underrepresented voices in media, arts, and entertainment.
We share stories of creatives — from authors and filmmakers to musicians and poets — who challenge narratives and create space for historically marginalized communities to be heard. By sharing their journeys, we hope to inspire the next generation to be fearless in forging their own paths.
Our History
Originally called SPRHDRS, the publication was first conceptualized in 2020 for a graduate project at the S.I. Newhouse School at Syracuse University. It was created to address gaps in the authentic portrayals of underserved communities in storytelling and the lack of diversity in media leadership.
Our Mission
We empower artists, performers, creators and storytellers by building a community with a shared passion to pursue paths in media, arts and entertainment, cultivating spaces for people who deserve equity and holding our industries accountable for taking action on promises for representation.
Our Vision
We aim to be the antithesis of dominant conversations and to uplift the stories of media makers who are overlooked across their industries.
Our Values
Diversity, equity and inclusion
We practice diversity, equity and inclusion in all aspects of our work — both front-facing and behind-the-scenes. We apply these practices with our partners and communities.
Community
We foster and support the growth of all of our community members and strive to connect them with opportunities to cultivate their crafts.
Respect
We treat the identities of our partners and community members with respect by being intentional with our language, imagery and representation of the people we amplify.
Transparency
We welcome constructive criticism, admit when we are wrong, and commit to action and change when we fall short.
Contact
Reach out anytime at info@wearerooted.xyz with questions, comments or tips. Follow us on Instagram and Bluesky.
Rooted is published by Bylign, a boutique media agency founded by Shayne Nuesca.
Special thanks to Palo Haus for our logo, branding and creative direction.